The 1980s were tough economic times for Cleveland, the Buckeye State’s second-largest city.
They ultimately decided on a balloon release. But not just any balloon release; they wanted an event on a grand scale. The aggressive goal was to simultaneously release 1.5 million helium-filled latex ballons, setting a new world record that would be recorded in The Guinness Book of World Records.
Organizers went all-out for what was dubbed Balloonfest ’86. They hired noted Los Angeles businessman Treb Heining and his company, Balloonart by Treb — still fresh from the successful release he had put on for the 1984 Summer Olympics in L.A. — to put on the event.